59% of cell-phone buyers ask an expert for advice

The information-gathering process involved with buying a cell phone has a number of steps and stops: 59% ask an expert or a salesperson for advice; 46% go to one or more cell phone stores; 39% use the internet; 37% ask friends, family, or co-workers; 19% consult newspapers, magazines, or books; 19% use the television and radio; 10% use a source not mentioned. 93% of cell phone shoppers sought out one of the people or sources listed above, 66% consulted at least two, and 41% at least three, according to Pew Internet Project. The 39% of those who consulted the internet before buying a cell phone took advantage of several different kinds of online resources