58.8% of visitors to Star Wars Web site are male

Market share of visits to the Star Wars Web site increased by 85 percent, according to HitWise. During the week of release, the official Star Wars website was responsible for almost half (43.8%) of the visits to www.starwars.com/episode-III. Predominant demographic profile of visitors to the site were men (58.8%), aged 25-34 (34.6%), with a household income between $30,000 and $60,000 per year (29.9%).