M:Metrics has found that students, particularly those who are also employed, consume more mobile content than any other group. Students are getting a jump on the back-to-school mobile buying season, as they make use of their new phones by using mobile content. Mobile browser use among students grew by 8.7% in July 2005, a rate that is two-thirds higher compared with growth in consumption by non-students.
| Monthly consumption of content and entertainment among US mobile subscribers |
|||
|---|---|---|---|
| Activity | Monthly reach, 000 |
% of US mobile subscribers |
Growth |
| Sent or Received Text Message |
67,542 | 37.3% | 0.1% |
| Retrieved News and Information Via Browser |
24,325 | 13.4% | 6.6% |
| Used Personal E-mail | 20,359 | 11.3% | 2.6% |
| Used Photo Messaging | 18,752 | 10.4% | 10.5% |
| Purchased Ringtone | 17,551 | 9.7% | 1.4% |
| Used Mobile Instant Messenger |
17,375 | 9.6% | 0.1% |
| Used Work E-mail | 10,461 | 5.8% | 8.5% |
| Purchased Wallpaper or Screensaver |
6,955 | 3.8% | 5.7% |
| Downloaded Mobile Game | 6,233 | 3.4% | 4.7% |
| Source: M:Metrics | |||