68% of consumers surveyed by Prospectiv said they will use coupons while shopping for the upcoming school year. In addition, 58% of parents said they will use their online coupons for in-store purchases – which is where most shoppers plan to do the majority of their 2006 back-to-school shopping. 91% of those polled will spend at department stores and/or discount stores. 46% of shoppers will spend more on school supplies compared to 2005. 2005 saw a 43% increase in money spent over 2004. 41% of shoppers will spend the same in 2006 as in 2005.
In 2006, 66% of parents will do up to 25% of their back-to-school shopping online. Why? The convenience of shopping from home or the office, 24/7 was ranked the top reason by those polled, at 35%. The ability to avoid crowds inspires 24% of back-to-school shoppers to buy online. Better deals (19%), the variety of products (13%) and free shipping (6%) are also catalysts in buys via the Internet. What are shoppers spending their money on for school-year preparation in 2006? 76% of those surveyed expect to pay out the most cash for back-to-school clothing. Books and supplies was the second biggest spend at 17%. 5% will spend most on electronics.