Nielsen//NetRatings published its findings on audience for auto sites.
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Who visits auto sites |
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| Target | Audience, 000 | Audience, % | |
| Total | 47,412 | 100 | |
| Male | 27,332 | 57.65 | |
| Female | 20,079 | 42.35 | |
| Age | 2 – 11 | 771 | 1.63 |
| 12 – 17 | 3,083 | 6.5 | |
| 18 – 24 | 2,377 | 5.01 | |
| 25 – 34 | 7,978 | 16.83 | |
| 35 – 49 | 17,700 | 37.33 | |
| 45+ | 22,055 | 46.52 | |
| 55+ | 10,138 | 21.38 | |
| 65+ | 3,444 | 7.26 | |
| Household income |
$ 0 – 24999 | 2,549 | 5.38 |
| $ 25000 – 49999 | 10,295 | 21.71 | |
| $ 50000 – 74999 | 13,334 | 28.12 | |
| $ 75000 – 99999 | 8,930 | 18.83 | |
| $ 100K – 150K | 7,325 | 15.45 | |
| $ 150K+ | 4,347 | 9.17 | |
| Source: Nielsen//NetRatings | |||