56% of US soccer fans didn’t know the FIFA World Cup 2006 location

Global Market Insite reveals that 56% of American World Cup fans do not know that the 2006 Soccer World Cup will take place in Germany, and only 10% plan to follow the game. Over 50% of declared U.S. fans either said they “didn’t know” the companies that were official partners of the games, or incorrectly identified them. Out of a list of international brands, U.S. fans selected Adidas the most frequently (27%), followed by Nike (25%), and Coca-Cola (16%). Although Nike is not an official partner, it seems to have received a boost from its advertising flurry both in the U.S. and globally, where 31% of fans chose it. In Brazil, more fans selected Nike (59%) than Adidas (44%).