56% of online newspaper readers researched a product advertised in the newspaper

56% of internet-using newspaper readers researched or purchased at least one product they saw advertised in the newspaper. 42% of respondents purchased at least one product. 44% of respondents researched at least one product. Among them 67% researched online, and 70% of this group made a subsequent purchase; 48% visited, and 23% called, a store; 23% asked a friend, according to Newspaper Association of America