Low-income Americans (those who reported household incomes of less than $25,000 annually) are less frequent shoppers than the more well-off. Some 56% of low-income Americans go shopping once a week or more often, while 63% of those whose annual household incomes are over $60,000 annually shop once a week or more often.
| Online shopping activites | Ever done this | Did this yesterday |
| Research online a product they are thinking of buying | 81% | 20% |
| Purchase a product online such as books, music, or clothing | 66 | 6 |
| Bought or made travel reservations online | 64 | 4 |
| Participated in an online auction | 26 | 3 |
| Paid to access or download digital content | 17 | 4 |
| Bought or sold stocks online | 11 | 1 |
| Source: Pew Internet | ||