54% of teens read a newspaper in the past 7 days. Older teens (15-17) outpace younger teens (12-14) with newspaper reading, 63% vs. 44%.
Newspaper sections appealing to US teens |
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Section | 12-17 | Males | Females | 12-14 | 15- 17 |
Ads | 34% | 22% | 46% | 31% | 36% |
Classifieds | 25 | 25 | 26 | 15 | 36 |
Comics | 49 | 50 | 48 | 52 | 46 |
Entertainment | 41 | 38 | 44 | 39 | 43 |
Grocery ads | 10 | 6 | 15 | 10 | 11 |
Horoscopes | 31 | 20 | 42 | 26 | 35 |
Local news | 32 | 29 | 36 | 25 | 39 |
National news | 22 | 22 | 22 | 17 | 27 |
Sports | 42 | 54 | 30 | 39 | 45 |
TV listings | 20 | 19 | 21 | 22 | 18 |
Source: Teenage Research Unlimited |