52% of users searching for iPod Nano went to the Apple site

In September 2005, 52% of Internet searches for the term ipod nano directly resulted in a visit to the Apple site (www.apple.com) or Apple Store (store.apple.com). The term benefited other retailers as well, directly driving traffic to: CircuitCity.com (3.3% of all visits), Amazon.com (1.76%) and JustDiscounted.com (1.5%). Among all US Internet searches during September 2005, the term ipod nano ranked #110. Visitors to the Apple Store were 53% male, and 31% were in the 18-24 year-old age group, HitWise reports.