52% of men will try to make an effort to watch SuperBowl in HD

Comcast found that 47% of consumers (including 52% of men and 41% of women) expect to make an effort to watch the game in HD. 35% of consumers are more likely to host a Super Bowl party of their own if they have the HD experience at home, while 43% said they’re more likely to accept an invitation to a Super Bowl party thrown by someone else if the host offers the HD experience for the game.