52% of men and 31% of women are aware of RFID.

According to BIGresearch and Artafact LLC, RFID awareness is much higher among men (52%) than women (31%). RFID aware men and women understand the technology and can accurately describe it to others. 25.6% of respondents say that TV and radio rews are the most common way people learn about RFID. 23% feel the Internet is the greatest influence on awareness.