51% of journalists read blogs on a regular basis

The Euro RSCG/Columbia study says that more than 51% of journalists use blogs regularly. 28% rely on blogs to help in their reporting duties. Journalists mostly used blogs for finding story ideas (53%), researching and referencing facts (43%) and finding sources (36%). 33% said they used blogs to uncover breaking news or scandals. Only 1% of journalists, however, found blogs credible.