50% of kids 12-13 have cell phones

Cell phone adoption for tweens will grow dramatically in the next 12 months. According to parents, nearly 50% of children ages 12-13 will have a cell phone by the end of 2007, while 33% of children ages 10 or 11 will have a cell phone in the same period. JupiterResearch finds that cost is more of an enabler than a motivator of cell phone adoption among youth – 18% of parents added their young child to existing plans because it was economical to do so. But parents are still reluctant to add children younger than 10, believing it’s unnecessary.