BIGResearch conducted a survey of how various types of media affect purchasing decisions among African Americans, Hispanics and Whites.
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Media affecting purchases |
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| Afro-Americans | Hispanics | Whites | |
| Home Improvement Purchases | |||
| Picture Phone | 2.6% | 4.2% | 1.4% |
| Instant Messaging | 3.3% | 5.1% | 1.5% |
| Blogging |
2.4% |
3.8% | 1.5% |
| Grocery Purchases | |||
| Picture Phone | 3.7% | 4.7% | 1.5% |
| Instant Messaging | 3.5% | 6.1% | 2.4% |
| Blogging | 3.6% | 4.4% | 1.8% |
| Telecom Purchases | |||
| Picture Phone | 5.4% | 5.2% | 2.4% |
| Instant Messaging | 5.2% | 5.6% | 2.4% |
| Blogging | 4.6% | 4.7% | 2.0% |
| Apparel/Clothing Purchases | |||
| Picture Phone | 3.4% | 4.5% | 1.3% |
| Instant Messaging | 4.2% | 5.2% | 1.8% |
| Blogging | 3.5% | 4.1% | 1.7% |
| Source: BIGresearch | |||