BIGResearch conducted a survey of how various types of media affect purchasing decisions among African Americans, Hispanics and Whites.
Media affecting purchases |
|||
Afro-Americans | Hispanics | Whites | |
Home Improvement Purchases | |||
Picture Phone | 2.6% | 4.2% | 1.4% |
Instant Messaging | 3.3% | 5.1% | 1.5% |
Blogging |
2.4% |
3.8% | 1.5% |
Grocery Purchases | |||
Picture Phone | 3.7% | 4.7% | 1.5% |
Instant Messaging | 3.5% | 6.1% | 2.4% |
Blogging | 3.6% | 4.4% | 1.8% |
Telecom Purchases | |||
Picture Phone | 5.4% | 5.2% | 2.4% |
Instant Messaging | 5.2% | 5.6% | 2.4% |
Blogging | 4.6% | 4.7% | 2.0% |
Apparel/Clothing Purchases | |||
Picture Phone | 3.4% | 4.5% | 1.3% |
Instant Messaging | 4.2% | 5.2% | 1.8% |
Blogging | 3.5% | 4.1% | 1.7% |
Source: BIGresearch |