47% of mobile customers to pay for PNAV and LBS

According to Tele Atlas, many wireless handset users want to see more LBS and PNAV applications available for use on their devices, with nearly 80% of respondents indicating they would leverage wireless local search and navigation technology integrated on their handsets. Approximately 80% of respondents would leverage PNAV and LBS content via their cell phones, with 47% indicating they would use those services frequently or occasionally.