60% households who are planning to purchase a new television in the next six months are planning to buy an HDTV set, according to CTAM. Of those households, 47% are planning to purchase a LCD set, 33% planning to purchase a plasma HDTV set. Digital cable households who are planning to purchase an HDTV set are twice as likely to purchase a LCD set (56% vs. 25%, respectively), compared to satellite households who are more likely to purchase a plasma set (34% vs. 26% for digital cable households).
