45% of US Internet users are creating and sharing content

45% of survey respondents are developing Web sites, photo albums, blogs and music online to share with friends, family, peers and total strangers, Deloitte & Touche reports. 36% of all respondents stating that they view their cell phone as an entertainment device – a rise from 24% in Deloitte’s previous survey. When it comes to current advertising effectiveness, television ranks number one (85%) as having the most influence on buying decisions. However, online (65%) and magazine advertising (63%) are in a virtual tie for number two, followed by newspapers (56%).