| Category | Percent of Category Traffic from Search Engines, January 2008 | Growth of Share of Traffic From Search Engines, Jan-08 – January 2007 | Traffic from Google, January 2008 | Change in Share of Traffic From Google, YTY |
| Health and Medical | 43.74% | 3% | 28.41% | 1% |
| Travel | 32.28% | 10% | 21.51% | 21% |
| Shopping and Classifieds | 25.05% | 0% | 15.91% | 3% |
| News and Media | 21.26% | 7% | 13.79% | 10% |
| Entertainment | 24.04% | 14% | 14.77% | 15% |
| Business and Finance | 17.53% | 16% | 10.88% | 25% |
| Sports | 13.63% | 22% | 8.79% | 28% |
| Source: Hitwise | ||||