According to Berg Insight, the number of mobile subscribers accessing maps and downloading routes using their mobile handsets in Europe and the USA is expected to grow from 4 mln users in 2007 at a compound annual growth rate (CAGR) of 60.8% to reach 43 mln users in 2012. Revenue from subscriptions and advertisement is expected to reach 512 mln euros by 2012 from 96 mln euros in 2007, a CAGR of 39.8%.