BIGResearch completed a survey of market demand for satellite radio services. 4.2% of Americans have satellite radio, most of them male,s, ages 18-24. 2.5% plan to buy it within 6 months, while 16.1% plan to subscrbe to satellite radio “some day”.
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Demand for satellite radio |
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| All | Male | Female | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | |
| I have it | 4.2% | 4.5% | 3.9% | 5.6% | 5.3% | 3.7% | 3.3% | 3.6% | 4.0% |
| I plan to buy it in the next 6 months | 2.5% | 3.5% | 1.6% | 4.4% | 4.2% | 2.6% | 1.8% | 0.9% | 1.1% |
| I plan to buy it someday | 16.1% | 20.6% | 11.9% | 28.5% | 25.8% | 15.9% | 13.8% | 7.5% | 5.1% |
| I don’t think I’ll buy it at this time | 52.6% | 57.8% | 47.8% | 47.7% | 48.7% | 55.2% | 56.8% | 59.5% | 47.9% |
| I don’t know enough about it to make a purchase decision |
24.6% | 13.7% | 34.7% | 13.8% | 15.9% | 22.7% | 24.3% | 28.5% | 42.0% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Source: BIGResearch |
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