41% of young Americans prefer site that makes recommendations

Fully 41% of those age 18-24, the prime demographic for the social web, say they’re most likely to return to a site that makes recommendations, according to Guidance and Synovate. Only 29% of those 55-64 say so. Women are far more likely to be influenced by a welcome greeting – with 20% saying it’s the feature most likely to get them to return, compared with 12% of men.