JupiterResearch found that 41% of mobile phone users are interested in some form of video service on their mobile phone. The growing demand for video will generate $501 mln in revenues by 2010, up from $62 mln in 2005. Adoption of mobile video on phones has been somewhat low to date with only 2% of mobile phone users claiming a subscription. However, among mobile subscribers 17% were interested in watching “live” TV on their cell phones while 11% indicated interest in short video clips.