40.2% of all online time is spent on content sites

In October, 40.2% of online time was spent on content sites. Although that figure represented more time spent than in any other category, it was down slightly from a 40.8% share in September. After content, users spent the most time at communications sites, which garnered a 39.8% share–followed by e-commerce, with 15.8%, and search, with 4.3%.