The number of developers currently using the J2ME platform for wireless development has risen to a new high, according to the Fall 2004 Wireless Development Survey by Evans Data Corporation. 40% currently use the standard with another 24% evaluating J2ME for future use. The primary consideration in choosing a target platform to develop for is the application runtime environment, selected by 27% of survey respondents followed by the physical device, OS and popularity of the device. In other findings, 30% of developers constructing phones felt improvements to software applications and the resulting increase in efficiency could most reduce development costs, 17% felt that optimizing the platform and operating system were the best means for reducing construction costs.