40% of DVR owners record it, 60% – TiVo it

According to Brandimensions, DVR users who use phrases like “I TiVo’ed it last night” outnumber the more generic I recorded it or I watched it on DVR by a margin of 10%. Consumers engaged in a discussion of the DVR industry mention TiVo just 60% of the time, indicating that awareness of generic DVRs (mentioned in 40% of the cases) is growing rapidly. While 16% of TiVo’s online commentators complained that TiVo costs more than the competition, 64% slammed the DVR pioneer for not offering standalone TiVos with either a dual tuner or one that is HD compatible.