38% of US consumers watching TV shows online

About 38% of US consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content like Web sites, music, videos and blogs for others, according to Deloitte & Touche. About 62% of consumers 13-to-24-years-old are using their cell phones as entertainment devices, up from 46% in the previous study conducted in February 2007. Among 25-to-41-year-olds, the number grew to 47% from 29%.