38% of teenagers are interested in buying digital music videos

US consumers, teenagers in particular, show distinct preferences for short, easily consumable content, including music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads, according to Parks Associates. Chief among the favored content are music videos, which received strong interest from 15% all US Internet households and 38% of teenagers. The strength of this content in a portable video context validates the early efforts of such players as Apple, which has started deploying short, targeted videos to complement its existing iTunes music service.