38% of sports fans will download a game online in the next 2 years

38% of sports fans will download and watch a game at no cost over the next two years, an increase of 10% from 2007. 41% of basketball fans say their favorite team is located in a different city compared with just 26% who say they live in the same city as their favorite team. 55% of US households also have broadband Internet access, making it easier to access their teams’ information and watch game highlights. More than half of HDTV-owning sports fans, or those sports fans intending to buy an HDTV, will watch highlight clips online, from sources such as YouTube or espn.com, CEA reports.