3.8% click on retailers’ promotional e-mails

Back-to-school sales and fall promotions drove the volume of retail marketing e-mails up by 81% from the Q2 to Q3 2004, according to Bigfoot Interactive. The report showed a QTQ growth in click-through rate to 3.8% from 3.7% for promotional retail messages. Bigfoot also reported that deliverability for retail clients reached a record high of 94.6%.