37% of Americans started paying attention to campaign after getting an SMS ad

37% of those receive political SMS ads said that thay paid more attention to news coverage about the candidate, according to Limbo. 12% became more aware of other marketing for the candidate. 7% visited the candidate’s website, with a further 24% intending to do so in the future. 5% visited the candidate’s mobile internet site, with a further 9% intending to do so in the future