The average selling price of a 32″ LCD TV in the US dropped just 24% during the first 18 weeks of 2006, compared to a 53% decline during the same period in 2005. In 37-inch screens, the price drop so far in 2006 was 30%, compared to 53% a year ago. DisplaySearch expects prices for today’s LCD TV models to fall by as much as 68% between the end of 2005 through the end of 2010.