36% of electronics buyers looked up to the Web media for advice

Web-based media, according to BIGresearch, was influential to almost 36% of consumers looking to purchase electronics. 16.7% of US consumers said e-mail has an influence on their electronics purchases. In contrast, 12.7% said the same for apparel; 8.7% for grocery-food, cleaning, and beauty products; and 6.8% for home improvement.