35% of bundled broadband services buyers are highly satisfied, unlikely to switch

The Parks Associates study of more than 3,000 US Internet households reports that close to 35% of satisfied broadband bundled-service subscribers are highly unlikely to switch to another service provider despite possible cost savings, thereby increasing customer retention by 20%. These satisfied bundled-service subscribers are also less price-sensitive and willing to pay 11% more for their dual-play services than the overall average. A broadband bundled service combines high-speed Internet with landline voice, wireless voice, and/or television from a single service provider. Close to 50% of broadband bundled-service consumers reported high satisfaction levels with their existing service.