34% of general US population goes to see new movies

According to GfK NOP, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. 64% said they rely on television to learn about new movies coming to theaters, and 48% said they turn to TV to learn about upcoming concerts and sporting events.

New Movies Coming to the Theater

  1. Hispanic Americans – 64%
  2. General Population – 34%

Planning a Trip or Vacation

  1. Hispanic Americans – 30%
  2. General Population – 10%

Attending Concerts or Sporting Events

  1. Hispanic Americans – 48%
  2. General Population – 16%