37% of broadband users look up Web sites related to TV programming, according to Forrester Research report. Forrester Research surveyed 3,207 US adult consumers online, HeadlightVision conducted in-home interviews in 17 households. 34% of broadband users look up Web sites mentioned on TV ads. 18% take part in online polls mentioned on television, and 11% go online to learn about characters in a show. Wired broadband now accounts for 50% of Internet hits, while dial-up accounts for 43% and wireless broadband accounts for 8%.