HitWise researched the favorite online shopping destinations for Christmas holidays in 2004. For the week preceding Christmas online shoppers turned mostly to auctions and department store Web sites.
| Top shopping subcategories |
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| Subcategories | % of visits |
|
| 1. | Auctions | 33.85% |
| 2. | Department Stores | 12.36% |
| 3. | Rewards and Directories | 13.69% |
| 4. | Computers | 8.56% |
| 5. | Appliances and Electronics | 6.67% |
| 6. | Apparel and Accessories | 6.11% |
| 7. | Video and Games | 5.85% |
| 8. | Books | 5.73% |
| 9. | House and Garden | 3.93% |
| 10. | Automotive | 3.58% |
| 11. | Sport and Fitness | 3.07% |
| 12. | Music | 2.88% |
| 13. | Toys and Hobbies | 2.62% |
| 14. | Classifieds | 2.35% |
| 15. | Flowers and Gifts | 2.03% |
| Source: Hitwise |
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