Hispanics will account for 33% of the growth in the number of US homeowners by the year 2020. Minority homeownership rates, though, still lag those of whites by nearly 25%, according to Joint Center for Housing Studies at Harvard.
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2004 Financial Services Ad Spending |
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| Product Category | Total Media Revenue |
Spanish Language TV Revenue |
| Bank Services | $26,986,836 | $2,194,755 |
| Credit Services | < $9,495,282 |
$6,169,176 |
| Investment Services | $3,274,956 | $1,847,665 |
| Loan Companies | $1,292,199 | $204,559 |
| Mortgage Services | $30,455,458 | $21,880,829 |
| Web – Financial | $78,079 | $68,677 |
| Source: Nielsen Monitor-Plus | ||