When asked about their attitudes towards games with advertisements, only 15% of Heavy Gamers claimed they would be unlikely to play games that included such product placements. In contrast, more than twice as many Heavy Gamers (33%), said they would be likely to play those games, while fully 52% of Heavy Gamers and 56% of Light/Medium Gamers stated that the inclusion of advertising would have no impact on their likelihood of playing a game.
|
Likelihood to play games that have ads |
||
| Likelihood | Heavy Gamers | Light or Medium Gamers |
| Likely | 33% | 23% |
| Neither Likely, nor Unlikely | 52% | 56% |
| Unlikely | 15% | 21% |
| Source: comScore | ||