More people read online news during work day than during the weekend, and middle of the work day is almost the most popular time to read news, as compared to morning or evening.
| When Internet news is read | |
| Time of day | Reach, % |
| Early Morning | 23.9 |
| Work Day | 32.6 |
| Evening | 27.8 |
| Weekend | 30.3 |
| Source: comScore | |