US consumers submitted requests for 32 mln online quotes and purchased a record 2 mln policies online in 2007. The number of quotes requested online increased by 15%, and the number of auto insurance policies purchased online increased by 37% from 2006 to 2007. It’s clear that the Internet has become an important factor in the auto insurance industry during the past few years, with consumers requesting more than 100 mln auto insurance rate quotes between 2004 and 2007.
| Auto Insurance Activity | 2006 | 2007 | Growth, YTY |
| Policies Purchased | 1,566 | 2,145 | 37% |
| Requests for Quotes Submitted | 28,061 | 32,353 | 15% |