Nielsen/NetRatings took the list of top 10 e-commerce sites and compiled the list of top-selling product categories. Ebay’s top selling product category was Toys, Games & Hobbies, the company’s original product offering. But this category only accounted for 29% of its customers’ purchases. Amazon continued to rely heavily on book sales, which constituted 57% of purchases on that site. Barnesandnoble.com was more book-focused, with 90% of its purchases in this category.
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Top selling products for top e-commerce sites |
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| Site | Top selling product | % of purchases |
| eBay | Toys, Games & Hobbies | 29% |
| Amazon | Books | 57% |
| Symantec | Computer Software | 100% |
| Ticketmaster | Event & Movie Tickets | 100% |
| QVC | Apparel & Accessories | 27% |
| Wal-Mart Stores | Photo Services | 52% |
| Barnesandnoble.com | Books | 90% |
| HSN | Health/Wellness/Beauty | 33% |
| Columbiahouse.com | DVD / Video | 96% |
| JCPenney | Apparel & Accessories | 47% |
| Source: Nielsen//NetRatings | ||