According to The NPD Group, in an average month more than 29 mln consumers play video games on their mobile phones and more than 7 mln download games to mobile devices. These days, however, you’ll find more adults than teens interacting with mobile games. In fact, consumers between the ages of 25 and 34 not only download more games than any other age group, but also play them more and are more likely to plan to purchase additional games in the future. In 2006 29% of games were downloaded by consumers aged 25 to 34, followed by those aged 18 to 24 (27%), and teens between the ages of 13 and 17 (15%). NPD noted a similar trend in relation to game playing activity. Half of mobile gamers between the ages of 25 and 34 and the same%age of those between the ages of 18 and 24 report playing a game on their mobile device at least once a day. By comparison, just 41% of teens exhibited similar behavior.