28% of car buyers who received direct mail visited Web site

According to Vertis, most people buy a new car is simply because they want one. For 36% of new car purchasers, their desire for a new automobile will lead them to make a purchase within the next 12 months. 43% of adults who plan to purchase a new vehicle responded to direct mail by visiting a dealer in person, while 28% visited a sender’s Web site and 14% called an 800 number.