27.9 mln Americans to have music phones by year-end 2007

Although some 27.9 mln US consumers are expected to have music phones by the end of in 2007, the music functionality of the phone will remain significantly underutilized, JupiterResearch says. Reaching out to the 20% of consumers who buy music impulsively, and integrating features like mobile fan communities and song identifiers will be key to prompting consumers to try, and eventually buy, music on their mobile phones.