The number of digital pay television subscribers is expanding rapidly throughout the world. Direct-to-home satellite TV services are finding new markets in Asia, particularly China and India. Cable television subscribers are continuing a migration to digital technology, while IPTV is debuting worldwide. Collectively, the number of digital pay TV subscribers will grow to nearly 276 mln by 2010 (not including mobile TV), providing new platforms for interactive TV services and Video on Demand (VoD), iSuppli reports.