27% of US households interested in interactive TV

Consumers interested in interactive services such as voting on game shows, targeted advertising, and gaming, who total 27% of all US households, represent a lucrative early market for IPTV services and applications, according to Parks Associates. Service providers, particularly telecom operators, could boost current revenues on their quad-play service packages, which include voice, data, video, and wireless, by 33% by garnishing the bundle with services such as video-on-demand as well as home monitoring, gaming, and wireless broadband. This percentage increase would add $1.81 bln in revenues over the basic quad-play package.