Among the 39% of respondents in the cell phone module who use the internet for research on their cell phone buying decision: 27% said that online information had a major impact on their decision; 46% said it has a minor impact; 27% said it had no impact at all. When asked to focus on the importance of online versus offline sources of information in the cell phone purchase, 49% of this same set of online users said that online information was most important, with 46% saying something found offline was most important, according to the Pew Internet Project.