M:Metrics found that 4.2% of UK, 2.5% of German and 2.7% of US mobile subscribers downloaded a game in March 2006, a figure that has remained relatively constant month over month across all geographies. 30% of those who downloaded games in the month were first-time game downloaders. The rate at which new subscribers are being drawn into the market is relatively low, with between 0.5% and 0.8% of mobile subscribers downloading their first mobile game in the month. The level of repeat purchase is between 20% and 30% of the universe of downloaded games players.
| Mobile Games Consumption: March 2006
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| Germany
| UK
| USA
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| Activity
| Audience, 000
| Audience, %
| Audience, 000
| Audience, %
| Audience, 000
| Audience, %
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| Played Mobile Game | 9,910 | 22.8% | 13,691 | 31.8% | 45,042 | 24.2% |
| Played Downloaded Mobile Game | 3,097 | 7.1% | 4,347 | 10.1% | 15,514 | 8.3% |
| Downloaded Mobile Game in Month | 1,092 | 2.5% | 1,813 | 4.2% | 4,957 | 2.7% |
| First-Time Downloaders | 236 | 0.5% | 344 | 0.8% | 1,520 | 0.8% |
| Source: <a href="http://www.mmetrics.com/press/PressRelease.aspx?article=20060502-ailsgaming" title="m:metrics
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