There were 2.7 mln IPTV subscribers in Asia in 2006, and this number is expected to exceed 33 mln by 2012. Total revenue from consumers of IPTV content broadcasted in Asia/Pacific will reach $8 billon by 2012, In-Stat says. Mature markets include Japan and Hong Kong, contributing to about 60% of the total Asia/Pacific subscriber population in 2006; these markets are expected to continue to lead Asia/Pacific in IPTV development.